Bicester has more than 90 world famous brands with discount stores here, and the price of goods is lower than the market price of about 60%. The main brands include: Aquutum, Burberry, Cerruti 1881, CK, Dunhill, Salvatore Ferragamo, DKNY, Ermenegildo Zegna and others. Among them, Versace, Burberry, PoloRalphLauren are especially favorable.